MERCUSYS Unveils “Simply Connected” Brand Direction at IFA 2026

The brand returns to Berlin with a refreshed positioning and more than 30 products spanning consumer networking, smart security and business networking.

Berlin, Germany, 4 September 2026 – MERCUSYS returns to IFA Berlin with a refreshed brand direction and a new slogan: Simply Connected.

From 4 to 8 September, visitors to Booth 121, Hall 6.2 can explore more than 30 MERCUSYS products across 10 categories, including Wi-Fi 7 and Wi-Fi 6 routers, mesh systems, mobile connectivity products, smart security devices and business networking solutions.

The showcase demonstrates how MERCUSYS turns advanced networking and security technologies into experiences that are easier to use, simpler to manage and dependable in everyday life.

Simply Connected: A Clearer Brand Direction

This year’s showcase marks a broader evolution for MERCUSYS. Its refreshed positioning is built around smart simplicity people can depend on, bringing reliable networking and security solutions of great value to consumers and businesses worldwide.

The new slogan, Simply Connected, captures two dimensions of this commitment. “Simply” reflects intuitive product experiences that reduce the complexity of setup, management and everyday use. “Connected” represents the dependable links between people, devices and the activities that matter—from gaming and streaming to remote work and home security.

By keeping complexity within the technology and leaving simplicity to the user, MERCUSYS aims to create connected experiences that feel natural and work reliably in the background.

“Connectivity should not demand constant attention. It should work reliably in the background and make everyday life easier. Simply Connected captures the experience we want to deliver,” said MERCUSYS’ Head of Product. “We aim to make advanced technology intuitive and dependable, so people can focus on living, working and staying connected to what matters most.”

The refreshed direction is designed for digitally savvy consumers, young families and practical users upgrading their home networks and security systems for gaming, streaming, learning, remote work and smart living.

It supports the long-term MERCUSYS vision: A world where everyone lives effortlessly connected.

Bringing the Brand Direction to Life at IFA 2026

High-Performance Networking

The MR47BE flagship Wi-Fi 7 router showcases high-speed wireless performance and stable connectivity for demanding home use, including high-resolution streaming, online gaming, remote work and multi-device households.

Quality Connections on the Go

The pocket-sized MB113-4G portable router provides convenient connectivity for travel, remote work, temporary accommodation and other on-the-go scenarios.

The Grand Reveal: MC545D Dual-Lens Camera

MERCUSYS will unveil the new MC545D dual-lens camera, with live demonstrations available at the booth.

The product reflects the continued expansion of MERCUSYS into smart security and its focus on intuitive, dependable everyday experiences.

A Complete Portfolio of Reliable Solutions

Visitors can also explore the latest MERCUSYS Wi-Fi 7 and Wi-Fi 6 routers, mesh systems, 5G routers, smart video doorbells, business networking products and other connected solutions.

Together, the portfolio shows how the Simply Connected approach extends across homes, mobile scenarios, smart security and business environments.

At IFA 2026, MERCUSYS invites visitors to experience how advanced technology can deliver powerful and reliable connectivity without unnecessary complexity.